Brand

Creekside's Branding & Design Language

What is a brand?

A brand is a person's gut feeling about a product, service, or organization. Brands contain several elements that influence that feeling. These include a brand's logo, colors, fonts, and shapes.

Our Logo

Wordmark

Creekside's logo contains two elements, a logomark and a wordmark. Our logo comes in three colors; Creekside Blue, white and black.

Please do not edit, change, distort, recolor, or reconfigure the Creekside logo.

Note: While the logo is stylized in lower case, use title case when writing our church's name in a document.

Logomark

For places where Creekside's brand has been well established or in constrained spaces, the Creekside Logomark may be used.

When in doubt, please use the other one.

Download Our Logo

Get high quality versions of all Creekside logo variations from our Dropbox.

Download Logos

Brand Colors

Color Palette

Our brand has five colors. Creekside Blue is our primary color and Serve Orange is our secondary color. They are supported by tertiary colors Grow Green, Reach Teal and Connect Gray.

For viewers with vision impairments, text is required to be either white or black when placed on top of our brand colors. The recommended text color reflected on each color card below. For more information about text legibility, please see this article by Google.

Creekside Blue

#2E80A7

CMYK 82, 42, 21, 0

RGB 46, 128, 167

Pantone 646

Serve Orange

#D97A23

CMYK 12, 61, 100, 1

RGB 180, 112, 21

Pantone 7413

Grow Green

#ADC687

CMYK 35, 8, 59, 0

RGB 173, 198, 135

Pantone 577

Reach Teal

#7ACDCB

CMYK 53, 0, 31, 0

RGB 116, 201, 190

Pantone 570

Connect Gray

#989A90

CMYK 0, 2, 14, 45

RGB 152, 154, 144

Pantone 415

When To Use Which Color

Creekside Blue is used the most out of all colors in our brand palette. We follow a 5:2:1:1:1 ratio for color proportions.

.

50%

20%

10%

Text & Fonts

Print

We use the Avenir LT type family on all our materials. If you need this font, please contact the Media Department.

Web

We use the Nunito Sans type family for web.

Below is the current font scaling for the Creekside website. When creating on the website, please do not change the default font sizes for Heading and Text Editor modules.