Brand Colors

Color Palette

Our brand has five colors. Creekside Blue is our primary color and Serve Orange is our secondary color. They are supported by tertiary colors Grow Green, Reach Teal and Connect Gray.

For viewers with vision impairments, text is required to be either white or black when placed on top of our brand colors. The recommended text color reflected on each color card below. For more information about text legibility, please see this article by Google.

Creekside Blue

#2E80A7

CMYK 82, 42, 21, 0

RGB 46, 128, 167

Pantone 646

Serve Orange

#D97A23

CMYK 12, 61, 100, 1

RGB 180, 112, 21

Pantone 7413

Grow Green

#ADC687

CMYK 35, 8, 59, 0

RGB 173, 198, 135

Pantone 577

Reach Teal

#7ACDCB

CMYK 53, 0, 31, 0

RGB 116, 201, 190

Pantone 570

Connect Gray

#989A90

CMYK 0, 2, 14, 45

RGB 152, 154, 144

Pantone 415

When To Use Which Color

Creekside Blue is used the most out of all colors in our brand palette. We follow a 5:2:1:1:1 ratio for color proportions.

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50%

20%

10%

10%

10%